A wingtip-collar shirt—the kind that belongs at a black-tie dinner—has been slipped into COS's fall office wardrobe. French cuffs pressed with sharp creases, a crisp white collar cut down to a small, evening-wear point, yet paired with trousers and a knit jacket for a day at the office. It's the standout piece in COS's Fall 2026 campaign, and it sums up the season's whole attitude: within rigorous tailoring, there's always a little room left for small transgressions.
The campaign dropped this Tuesday, shot on location in New York City by photographer Mark Kean, with styling by Jane How. Leading the cast are COS global ambassador and South Korean actress Park Gyuyoung and South Sudanese-Canadian supermodel Awar Odhiang, joined by Jacqui Hooper, Leon Dame, and Malick Bodian—all familiar faces from COS's past shows and campaigns—alongside models Noor Khan, Alaina Rae, Yun Seo Woo, Lucien Le Nev, Jesse Rinderknecht, and Hoyong Kim. The lineup spans Asia, Africa, and Europe, but the imagery stays locked into a unified palette of black and white with pops of purple.
Material is the season's key vocabulary: cashmere, wool, leather, and suede cycle through the lineup, all leaning cool and structured. COS describes it as follows: "Traditional patterns emerge in the form of fine pinstripes, while delicate floral embroidery injects a touch of soft femininity"—the formality of pinstripes and the softness of embroidered detail become the two poles the season pulls between.
The womenswear lineup includes double-breasted blazers, dresses, and long coats, with a leather biker jacket paired with jodhpur-style pants giving off an equestrian air, plus merino wool knitwear and, of course, that white shirt with the wingtip collar and French cuffs mentioned earlier. Menswear delivers a waxed cotton trench coat and a leather flight jacket, taking a more restrained approach than the women's side.
See You in the Financial District on September 13
The collection will officially debut on September 13 at New York Fashion Week, staged in Manhattan's Financial District, with the exact venue yet to be announced. Steven Kolb, President and CEO of the Council of Fashion Designers of America (CFDA), praised COS for "continuing to choose to show in New York," also noting the brand's support of the CFDA Travel Fund, which brings editors and buyers to New York during fashion week.
COS, a London-founded sister brand positioned above H&M, takes its name from the abbreviation of "Collection of Style." The brand is currently expanding its retail footprint through new store openings, renovations, and relocations, with a particular focus on the U.S. and Mexican markets.
