Who Champion places at the very front of its lineup already says everything. For the "True Champion" FW26 global campaign, the brand tapped BTS member V as the face — not an athlete draped in medals leading the charge. That ordering alone is the brand stating outright what this season's story is really about.
Champion officially confirmed its global partnership with V, positioning him as the core face of the campaign. The entire "True Champion" initiative centers on creators, athletes, and artists who challenge convention through original perspective — and V joins as a singer and songwriter, representing the music and style angle rather than athletic achievement.
The full roster spans a wide range: footballer Romeo Beckham, music duo SOFI TUKKER, NBA player Kyle Kuzma, Mexican singer Danna Paola, hockey player Megan Keller, Olympic swimmer Bella Sims, and actor Jaalen Best. Athletes and entertainers stand side by side in the same campaign, with no clear hierarchy of "main" versus "supporting" talent — yet placing V at the very front of the narrative is the clearest statement this campaign makes.
The FW26 campaign has officially gone live worldwide today. Details on specific pieces, shoot locations, and additional visuals have yet to be released by the brand.
