Translating ice cream flavors into a colorway logic for headwear sounds more like something you'd find behind a dessert counter, but '47 has actually pulled it off. The brand's first-ever collaboration with Baskin-Robbins draws direct inspiration from the ice cream chain's refreshed 2026 brand identity and signature flavors—"Popping Shower," "Love Potion 31," "Caramel Ribbon," and "Chocolate Mint"—each name arguably more tempting than the caps themselves.
Visually, the collection carries over Baskin-Robbins' signature pink-and-brown palette while weaving in graphics inspired by classic menu items—essentially lifting the most familiar sights from the ice cream case straight onto the crown of a cap. It's not exactly a groundbreaking move, but dropping it right as the brand rolls out a fresh logo gives the new identity a fun way to show up in the real world.
On the silhouette side, '47 pulled three of its own classic shapes: the "MVP," with its subtly arched crown; the "CLEAN UP," known for its soft, relaxed fit; and the five-panel "HITCH." The "CLEAN UP" also comes in kids' sizing, making it the only style in this drop that extends into matching family fits.
The '47 x Baskin-Robbins collection officially launches online on August 13. Pricing and retail details have not yet been confirmed.
