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#adidas Originals
adidas Originals Turns Zhongshan N. Rd. Into a Gym, Court and Café — But Only for 4 Days
Running August 13–16, the pop-up splits ORIGINALS SPORT and ACE BREEZE across a Pilates studio and tennis court setting, before winding down at a Messy Mark coffee bar and SW19 scent station — one full route, all in one space.
adidas Originals x Hellstar MEGARIDE S2: Flames Torch a Line Between White and Black
The second seasonal collab wraps the silhouette in a white-to-black flame gradient, paired with a chrome outsole and custom RPU upper, putting Hellstar's belief in "glowing in the dark" right on your feet.
adidas Opens Shinjuku Flagship Store, Extends Name & Number Printing Service to Club Jerseys for the First Time
adidas has opened Japan's first "football x lifestyle" concept store in Shinjuku, spread across two floors showcasing national team and club jerseys, while expanding its name and number printing service—previously limited to the Japan national team—to major club jerseys as well.
Brain Dead Drags the Samba to the Bowling Alley, Dresses It in Cheetah and Snakeskin
Rather than just running another colorway on the Samba, Brain Dead grafts vintage bowling shoe silhouettes onto the model, then flips the whole vibe with cheetah and snakeskin prints.